"If you're apple- rather than pear-shaped, with a tendency to gather fat around your waist, you'll know how difficult it is to keep slim. What you may not know is how dangerous the fat around your middle really is (more so than fat on your thighs or bottom), increasing your risk of diabetes, heart disease, stroke, high blood pressure and certain cancers.
"Because of where the fat sits on your body, normal diets, even rigorous exercise regimes rarely work. However I have devised a simple lifestyle plan that does.
"Follow my recommendations and you will not only get rid of fat around your middle, but you will also be doing the best you possibly can to prevent health problems in the future.
"Short term, you get to look better. Long term? You live longer. It’s as simple as that.

How?
"The aim is to change your body’s underlying biochemistry so that it gets the message that it is OK to let go of the fat it is choosing to store around the middle of your body."

What’s the cause?
"The main reason some people gather more fat around their middle than others is..."